Gift of Life

Description

The challenge: To create a campaign that persuades college students to become registered organ donors and spread awareness of the issue without providing an incentive to do so.

The solution: Through the use of poster/banner ads, the copy and visuals motivate the students to sign up due to the commonality of the hatred of waiting in lines.

The result: Although not every person is effected or knows someone who is, the copy allows for the college students to connect to those who are waiting on the organ donor list. It doesn’t make them feel guilty but rather it informs them on the issue.